I design delightful experiences with a focus on accessibility and sustainability.

I care about the impact my work brings.

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My story

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I grew up in a small city in a small yet beautiful country called Oman in the Middle East. Growing up surrounded by mountains and beaches, I always had a sense of adventure as a kid.

That sense of adventure took me to New York when I was 15 years old where I spent the summer learning about art and design at Parsons, The New School. That’s where I fell in love with design.

After high school, I studied and worked in the glamourous Indian fashion industry for 4 years. But soon I realised there was a dark side to the glamour - all the superflous waste the industry produced and the ill-treatment of many garment workers. I was not okay with that.

I chose to try something new and took up a job as an graphic design intern at a design agency. I loved what I was learning and so decided to upksill with a Masters in Design from Monash University. And so I moved to Melbourne to study Multimedia Design and the rest is history!

Since then I have worked in multi-disciplinary roles in design and research and have seeked out projects that have a positive impact. Some cool projects I remember fondly are researching a multimedia solution to reduce stress for patients at a local hospital’s ER, and re-designing complex digital platforms for users with disabilities.

Fast forward to the present day, I work with a bunch of talented people at Zendesk. Here, I design platforms for businesses to build chatbots and excel at customer service and automation.

I also write about design on Medium and actively mentor design students at my alma mater, Monash University.

Inspiration

As cliché as it sounds, I’m inspired by the world around me. I draw lessons from observing how people interact with each other, products, space and nature. And instead of manipulating human behaviour, I embrace its quirks in my work.

I like to think of products and services as “verbs” - things people integrate into their lives through actions. Designing for actions makes me more attuned to how people use them and inspires me to respond creatively to real needs, challenges and behaviour.

Things I love

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Outside of work, I’m lucky to have discovered things I love doing that add stimulus to my life. I enjoy “movement” and find ways to move through yoga and dance.

I also like to read. Two of my favourite books are Kafka on the shore by Haruki Murakami, and Creative Confidence by Tom Kelley.

I dabble in poetry sometimes, and am absolutely energized by writing.

If you're interested to learn more about my work, let's get in touch!